Most companies incorporate a web presence in some form. Some companies conduct most of their customer relationships online. However, employee experience is not always the key to business success. Your web presence can impact customer retention, new customer acquisition and revenue. In this article, CEO Jason Culpa discusses the importance of user experience (UX) and why hiring a specialist UX designer might be just what your business has been waiting for.
What does UX entail?
The user experience is an amalgamation of many different moments. The user experience begins when a customer or potential customer lands on your website, opens your app or starts using your device.
Basically, the goal of UX is to create positive emotions associated with using your device or website. As a result, UX design focuses on creating pleasant and easy-to-use digital experiences, avoiding features that cause customer frustration or dissatisfaction.
Whether a visitor is new to your platform or has worked at your company for years, they should describe your interface as follows:
- It can be obtained
- Relevant
- Hope
- the researcher’s
Accessibility means how easy it is to find and use your website or app. Your website gives special consideration to users with disabilities, non-graphic text can also be visually impaired. You can also optimize your website or service for people who have difficulty navigating web pages.
Visitors should be able to easily find everything they need on your website, including the address bar, product or service information, and your company statement or your mission. Whether you want your visitors to take action, buy something, contact you through a text or give you their information, these actions are easily done through your platform.
Adding images to your platform will help users interact with your website more effectively. All of this can help your online presence become more appealing to new customers, as they become more enthusiastic about your business within minutes of paying attention.
The importance of good UX
Usually the first people in seconds. If a potential client is searching online for a law firm in their area, and the first law firm they clicked on shows a wall of text, made up or without images, they are the ability to look at another page instead – to view the content. Talk to a lawyer.
Similarly, a customer of an e-commerce site may be searching for a company’s product, but if the design is difficult to navigate, the customer may abandon the site.
A deliberately designed UX that combines simplicity and accessibility with elegance helps retain existing customers and encourage new business.
About Jason’s guilt
Jason Culpa is a serial entrepreneur and founder and vice president of UE.co, a Fast Growing Business of the Year in San Diego and an annual Certified Great Place to Work winner. Mr. Kulpa is a two-time San Diego winner of the San Diego Business Journal’s Most Admired CEO Award, as well as a semifinalist for the Ernst and Young Entrepreneur Awards.
