One of the main reasons for business growth is to expand into different markets.
Growing a successful business requires localization of their websites. Localization makes it easier for your products to be found in local organic searches, and not only that, it will impact your results and improve your user experience. Positioning includes all the cultural characteristics of your target market including translation.
There are many good things translated on the website here, we will talk about some of them.
1. Correct grammar
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Each country has its own market characteristics. When promoting your website, you should create a strategy with keywords in mind.
A keyword strategy will make your website search engine optimized and help people find you through organic search.
Submitting isn’t enough, you’ll need to take a more comprehensive approach to ranking in local search first. You have to consider different cultures and preferences. Feedback exchanges should not stand on their own, but should be tailored to a specific market.
These additional adjustments are referred to as localization. To manage your site, a version control tool like Localizely can help optimize your time and effort in doing so. Local helps maintain the stability of your website and manage the entire translation process.
2. Increased success rates
Being easily found in organic search automatically leads to more exposure.
More exposure will get you in front of customers.
If your website is only in English, you are not taking advantage of the local market.
Not all companies require translation into multiple languages. But almost all online businesses have a presence in multiple countries. Review your current stats, decide which growth path you want to follow, combine the two, and find your voice goals.
If you operate in Canada, translating and hosting your website in English and French is a natural choice.
If you’re more focused on Asian countries, the Chinese might suit you.
Finding a target market is a search in itself, which must be done internally.
3. Competitive advantage
With some of your competitors, you may have almost the same features and points, in this case, if your product in your customer’s native language brings a competitive advantage.
While your competitor is not found through organic search, your rendered and optimized website will show up in a potential customer’s organic search.
4. Brand recognition
Having your product in your customer’s native language is beneficial for brand recognition.
People can find you in local searches and learn more about your product. This will create brand awareness so that people who had no intention of buying your product now know that such a thing exists.
It’s easier to understand, adapt, and connect with potential customers when you speak their language.
5. Improved user experience
English is not a favorite language of most people.
And many who understand English are really uncomfortable buying something in English because they don’t understand everything written on it.
It’s up to you to take a big step closer to your potential customers by providing them with content in their own language.
Content marketing on your website is the easiest way to promote your product, not to mention the most expensive way. It will bring you customers if it is optimized and you can keep updating it so that the same content is a green source of traffic for you – in multiple languages.
6. Customer focus
The personalization a business can offer is critical to retaining customers and sales. A multilingual website is a customer-centric approach.
If you can provide your customers with quality content in their native language, they will naturally feel recognized and valued, especially if this is not the norm for your competitors. This meaning leads to increased business success.
Summary
Digitalization has come, and it is very difficult to imagine a business without a website.
Companies have come a long way and world famous brands have websites in more than 45 languages.
According to the 2022 Web Globalization Report Card, the number of languages offered by international brands reached 30 in 2015 and will exceed 45 in the first three months of 2022.
Use best practices when hosting your website and take a strategic approach to expansion to get the best results.
By hosting your website, you can increase your visibility, traffic, user experience and rankings. Not to mention, without posting on your website, some of your most valuable leads won’t be able to find you when they’re looking for a solution to their problem that your product solves.
Speak to your global audience in their native language.
